Graduate School Artifacts

It’s Not Just Coffee, it’s a Way of Life

Experience–the key to Starbucks’ marketing success! Many may think the reason Starbucks undermines all its competitors is due to their one-of-a-kind coffee blends, but I beg to differ. Starbucks’ emphasis on their customers’ experience and engagement allows them to be the leader of all coffee brands, and one of the leading brands on social media.… Continue reading It’s Not Just Coffee, it’s a Way of Life

Graduate School Artifacts

Twitter-The Social Media Phenomenon

“Twitter is your window to the world.”—Twitter.   How it all Started Four individuals founded twitter in 2006, in San Francisco, California: Jack Dorsey (current CEO), Noah Glass (no longer involved), Evan Williams (former CEO), and Biz Stone. No different from the majority of successful social media platforms, the start-up of Twitter is told by… Continue reading Twitter-The Social Media Phenomenon

Graduate School Artifacts

Traditional vs. Modern Marketing

The largest impact on modern marketing has been social media. Twitter, Facebook, and Instagram are some of the largest social platforms that are being used my companies and brands today. However, traditional media has not been forgotten. Football fans can contest to that on the biggest Sunday of the year with notorious Super Bowl commercials.… Continue reading Traditional vs. Modern Marketing