Graduate School Artifacts

Skype–Digital Branding

History Skype is a social channel that allows people to connect to one another using modern technology. According to Skype, “Skype is for doing things together, whenever you’re apart. Skype’s text, voice and video make it simple to share experiences with the people that matter to you, wherever they are. With Skype, you can share… Continue reading Skype–Digital Branding

Graduate School Artifacts

Taking Over Social Media, 1 Cookie, Dog, and Purse at a Time

Oreo Anyone who is familiar with the brand knows Oreo is one of the best in the social media marketing game. Their channels, such as, Facebook, Twitter, Instagram, Vine, and YouTube are all examples of that testament. IMC Marketing using multiple means of integrated communications (IMC) have been proven to be most effective. This strategy… Continue reading Taking Over Social Media, 1 Cookie, Dog, and Purse at a Time

Graduate School Artifacts

Juliana DiVito-The Brand

You may be asking yourself how an elementary school teacher can transition into an efficient communications career—my answer—easily! Communicating with parents and students daily has ignited my passion for a communications career, specifically for sports marketing. Sports have been apart of my life since I was a baby, however, the athleticism gene definitely skipped a… Continue reading Juliana DiVito-The Brand

Graduate School Artifacts

Blogs, on Blogs, on Blogs

Starbucks After researching the coffee mogul for other projects, I have now found myself frequently browsing their blog during my free time. Starbucks’ blog is a professional one—although they do not post daily, there is no other way to classify the corporate giant. The blog is unique from any of the other social channels Starbucks… Continue reading Blogs, on Blogs, on Blogs

Graduate School Artifacts

A Little Bit of Push, and a Whole Lot of Pull

As discussed in my last post, Starbucks’ marketing strategies should be the blueprint for many companies. They’ve successfully created a community that has become a cultural phenomenon. Their vast means of communication with their customers has allowed them to foster such an environment. How exactly do they do it? With a little bit of push,… Continue reading A Little Bit of Push, and a Whole Lot of Pull