Graduate School Artifacts

Epcot-Social Media Calendar

When executing a flawless social media plan for your brand, it is vital for it to be well planned.The following is a hypothetical social calendar for Epcot’s April events, along with its money goals.

Goals

  1. Increase awareness of Epcot’s monthly events, aside from the rides.

Friday, April 1st

Facebook

Spring is in full swing and what a better way to bask in the sunshine than with Epcot’s International Flower and Garden Festival? Come and smell the roses with us!

Twitter

Why stay in the house while the sun is shining and flowers are blooming? Come join us this weekend at our International Flower and Garden Festival!

epcot-fg-mickey-minnie-topiaries-900x450

Saturday, April 2nd

Facebook

Come check out Flower and Garden Alumni Herman’s Hermit (ft. Paul Noone ) jam out on this sensational Saturday! #IFGF2016 #GardenRocks

http://peternoone.com

Instagram

Come check out Flower and Garden Alumni Herman’s Hermit (ft. Paul Noone ) jam out on this sensational Saturday! #IFGF2016 #GardenRocks

croppedherman

Sunday, April 3rd

Facebook

Today on #SavorySunday we are highlighting our new outside kitchen in the United Kingdom–Cider House. #Epcot #IFGF2016

http://diningatdisney.com/2016-epcot-flower-and-garden-festival-outdoor-kitchen-menus/

dsc09031-dd-1024x683

Instagram

The Florida heat getting to you? Come to Cider House to cool off! #SavorySunday #IFGF2016 #Epcot

dsc09031-dd-1024x683

Monday, April 4th

Facebook

Enter to win an all inclusive stay at a Disney resort of your choosing, when you go all around the world with us at our International Flower and Garden Festival. To learn more about our Garden Passport, visit our website.

https://wdpromedia.disney.go.com/media/wdpro-assets/parks-and-tickets/tours-and-experiences/epcot-international-flower-and-garden-festival/F&G_Passport_2016.pdf?19022016092029

Twitter

Want to travel the world? Take your #GardenPassport to our International Flower and Garden Festival and enter to win a free stay at our Disney resorts. #IFGF2016

https://wdpromedia.disney.go.com/media/wdpro-assets/parks-and-tickets/tours-and-experiences/epcot-international-flower-and-garden-festival/F&G_Passport_2016.pdf?19022016092029

1

Tuesday, April 5th

Facebook/Twitter

Go Behind the ‘Seeds’ with Epcot’s educational agricutlural tour.

https://disneyworld.disney.go.com/events-tours/epcot/behind-the-seeds/

Wednesday, April 6th

Facebook/Twitter

Cruise on down to Epcot to check out our amazing garden tours, which contain many other gems just as amazing as this sculpture. #IFGF2016 #GardenTours

https://disneyworld.disney.go.com/attractions/epcot/flower-garden-topiaries/

Flower And Garden

 

Thursday, April 7th

Facebook/Instagram

#Tbt to a more “Frozen” #IFGF2015 with these beauties!

Character Topiaries at Epcot International Flower & Garden Festival: Anna and Elsa

Friday, April 8th

You made it–the weekend is finally here! No better way to celebrate then here at Epcot’s #IFGF2016!

epcotinternationalflowergardenfestival

Saturday, April 9th

Facebook/Instagram

Knock, Knock, who’s there?

The Guess Who…all weekend long! #IFGF2016 #GardenRocks

Sunday, April 10th

Facebook

Wishing you were somewhere tropical this weekend? Come eat at our new outdoor kitchen-La Isla Fresca. This Caribbean inspired delicousness will make you feel as though you are on the beach, with your toes in the sand, with every bite. #SavorySunday #IFGF2016 #Epcot

caribbean-jerk-chicken

Twitter

This #SavorySunday, let #Epcot bring the Caribbean to you with our new outdoor kitchen-La Isla Fresca. #IFGF2016

caribbean-jerk-chicken

Monday, April 11th

Facebook

#Motivation Monday…it’s Star Wars race week! #TheDarkSide

https://disneyworld.disney.go.com/events-tours/star-wars-half-marathon/

556606_466614426692153_645486246_n

Twitter

Just run #MotivationMonday  #TheDarkSide

Tuesday, April 12th

Facebook/Twitter

Luke never forgets about the kids…

http://www.rundisney.com/star-wars-wdw-half-marathon/#kids-races

luke-skywalker-star-wars-force-awakens

Wednesday, April 13th

Facebook/Twitter

Are you ready? The #StarWars10k is almost here…have you been stretching?

2015-inaugural-star-wars-10k-pic10

Thursday, April 14th

Facebook/Instagram

“Just keep running, just keep running, just keep running….”#StarWars5k #TMinus2Days

2015 Star Wars Half Marathon

Friday, April 15th

Facebook

I challenge you to come to the The Dark Side… #TheDarkSideChallenge

http://www.rundisney.com/star-wars-wdw-half-marathon/#kids-races

Twitter

#TMinus2Days

StarWars

Saturday, April 16th

Facebook/Instagram 

Come welcome Blood, Sweat and Tears to our #IFGF2016 this year! They will be performing all weekend. #GardenRocks

*Will need to crop video to 30 seconds when posting on IG*

**Live updates of the race, including pictures and videos, will be posted all day on Twitter***

Sunday, April 17th

Facebook

Ditch your local farmers market this weekend and come have a taste of Germany with our outdoor kitchen-Bauernmarkt: Farmers Market! #IFGF2016 #SavorySunday

germany-farmers-market-booth

Instagram

#SavorySunday is taking you to Germany this Sunday with one of our favorite outdoor kitchens-Bauernmarkt: Farmers Market! #IFGF2016

germany-farmers-market-menu

**Live updates of the race, including pictures and videos, will be posted all day on Twitter***

Monday, April 18th

Facebook

In case you missed it, here is how Disney, especially Epcot, has adjusted to help protect our environment. #BehindTheSeeds

Some #MotivationMonday to keep our Earth clean!

https://thewaltdisneycompany.com/walt-disney-parks-and-resorts-takes-steps-towards-an-eco-friendly-future/

Twitter

Epcot-Where “Green” Dreams Come True! #BehindTheSeeds

https://thewaltdisneycompany.com/walt-disney-parks-and-resorts-takes-steps-towards-an-eco-friendly-future/

wdwlivingwiththeland-1

Tuesday, April 19th

Facebook

What has been your favorite aspect of the #IFGF2016 thus far?

Twitter

Poll.png

**This is a screenshot of the TwtPoll that will be posted.**

Wednesday, April 20th

Facebook

There are many educational experiences for children, but one that is most important to us the Conversation Funding project. Please check out the link to find out more. #IFGF2016

https://thewaltdisneycompany.com/environment/#disney-conservation-fund

Twitter

There are many educational experiences for children at Epcot, but one that is most important to us is the Conversation Funding project. #IFGAF2016

Untitled.png

Thursday, April 21st

Facebook

Here’s a little Throwback to last years Flower and Garden Festival.

tgpitg3041

Instagram

#Tbt to the 2015 #IFGF

tgpitg3041

Friday, April 22nd

Facebook

#TGIF

Come taste the world in our open kitchens for #HappyHour!

https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-outdoor-kitchens/

Twitter

Can’t decide where to destress after a long week? Let us help you with 13 of the best spots around the world to #HappyHour! #IFGF2016

https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-outdoor-kitchens/

Saturday, April 23rd

Facebook/Instagram

Help us introduce Brian Howe to the Garden Stage this weekend. #GardenRocks #IFGF2016

*Will need to crop video to 30 seconds when posting on IG*

Sunday, April 24th

Facebook

Come wind down and #SundayFunday with us at our outdoor kitchen-THE SMOKEHOUSE: Barbecue and Brews. #IFGF2016 #SavorySunday

Can you smell the savory aroma from there?

2015-flower-and-garden-festival-the-smokehouse-barbecue-and-brews-barbecue-pit

Twitter

#SundayFunday and #SavorySunday are teaming up to bring you BBQ and Brews on this beautiful Sunday. Come hang out at our classic Smokehouse kitchen! #IFGF2016

2015-flower-and-garden-festival-the-smokehouse-barbecue-and-brews-beer-flight-2-600x521pulled-pig-slider-with-cole-slaw-600x537

Monday, April 25th

Facebook

Let’s go #BehindTheSeeds!

dslwdw384757

Twitter

Do not forget to come check out our “Behind the Seeds” to get a first hand look at Epcot’s agriculture. #BehindTheSeeds

Tuesday, April 26th

Facebook

Give your Taco Tuesday some spice and visit our outdoor kitchen–Jardin de Fiestas! #IGFG2016

Instagram

#TacoTuesday? Come to Jardin de Fiestas for a real taco experience! #IFGF2016

2015-food-and-wine-festival-jardin-de-fiestas-menu

Wednesday, April 27th

Facebook/Twitter

Enjoying our #IFGF2016 this year? What has been your favorite experience?

Thursday, April 28th

Facebook

What 0pen kitchen has hit the spot for you this year? #IGFG2016

Twitter

We have 13 open kitchens at this years #IFGF2016…which one has been your favorite?

Friday, April 29th

Facebook/Twitter

Does the end of the week got you ready for a weekend vacation? Don’t forget to get your #IFGF2016 passport completed for a chance to win a weekend getaway! #GardenPassport

https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-outdoor-kitchens/

Saturday, April 30th

Facebook/Instagram

#GardenRock out the month of April with the classic Georgia Satellites, and help us remind Mickey that Minnie said to “keep your hands to yourself.” #IFGF2016

*Will need to crop video to 30 seconds when posting on IG*

 

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