The 9th Annual Downtown Food & Wine Fest is presented by 101.9 AMP Radio, Mix 105.1, and 1059 SUNNy FM and premieres 50 plus prestigious national wines, 0ver 30 savory local Orlando restaurants, and live music including Gavin DeGraw & KC and The Sunshine Band!
Being Social Media Manager of this campaign, the main focus was to increase attendance to the Fest on Saturday & Sunday. Since the presenting sponsors were our radio stations, the main selling point to our demographic was the music. Below you can find the content that I created for #dtfoodwinefest social platforms and cross promoted on our station websites.
A complete analytical break down of the success of this campaign can be provided on the point of request.