Graduate School Artifacts

Reputation Management

One of the largest responsibilities of a Social Media Manager is damage control and reputation management. In most cases, customers will be pleased with their experience, which makes the manger’s job much easier. However, there will be times where there is a dissatisfied customer, and it is important that it is addressed immediately. Below are… Continue reading Reputation Management

Graduate School Artifacts

Epcot-Social Media Calendar

When executing a flawless social media plan for your brand, it is vital for it to be well planned.The following is a hypothetical social calendar for Epcot’s April events, along with its money goals. Goals Increase awareness of Epcot’s monthly events, aside from the rides. Friday, April 1st Facebook Spring is in full swing and… Continue reading Epcot-Social Media Calendar

Graduate School Artifacts

Skype–Digital Branding

History Skype is a social channel that allows people to connect to one another using modern technology. According to Skype, “Skype is for doing things together, whenever you’re apart. Skype’s text, voice and video make it simple to share experiences with the people that matter to you, wherever they are. With Skype, you can share… Continue reading Skype–Digital Branding